Rolex WatchesRolex watchs:one of the most classical watch brands in the world. In 1905 Hans Wilsdorf and his brother-in-law Alfred Davis founded "Wilsdorf and Davis" in London.Their main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality cases made by Dennisonand others. These early wristwatches were sold to jewellers, who then put their own names on the dial.The earliest watches from Wilsdorf and Davis wereusually hallmarked "W&D" inside the caseback. In 1908 Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de Fonds,Switzerland.Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language. One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork".
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